KEY RESPONSIBILITIES

Video Content Production (60%)

● Develop creative concepts, scripts, and production plans for educational and promotional videos to support course marketing.

● Oversee the end-to-end video production process, including scripting, filming coordination, and post-production editing.

● Optimize video content for multiple platforms, including Facebook, YouTube, and LinkedIn, ensuring maximum reach and engagement.

● Stay updated on video marketing trends, platform algorithms, and audience preferences to continuously enhance content strategy.

● Collaborate with marketing, design, and academic teams to align video content with brand messaging and business objectives.

● Analyze video performance metrics and apply insights to improve future content effectiveness.

Multi-Platform Content Creation (40%)

● Write content for social media, blogs, websites, and email marketing.

● Adapt content formats and messaging for different channels and audiences.

● Collaborate with designers to create engaging visuals.

Research & Content Strategy

● Analyze market trends and competitors to optimize campaigns.

● Develop educational content to highlight CMA benefits.

● Communicate CMA course USPs effectively to target audiences.

Execution & Reporting

● Implement tasks as planned and provide periodic reports.

● Utilize HubSpot, Base, ChatGPT, and Google Analytics for efficiency.

QUALIFICATIONS

● Bachelor’s degree Marketing, Communications, or a related field is preferred;

● Candidates with unrelated degrees but at least 1-2 years of proven experience in Marketing or Communications are welcome to apply.

● Strong understanding of marketing principles (knowledge of Inbound Marketing is a plus).

● Proficient in the end-to-end content marketing process, with experience creating and experimenting with various content formats across different social media platforms (video production experience is an advantage).

● Tech Savvy: Ability to leverage technological tools to optimize workflows, including but not limited to ChatGPT, Gemini, Canva, Google ecosystem tools, and Data Studio.

● Detail-oriented, punctual, adheres to deadlines, with excellent teamwork and independent working capabilities.

● Strong ability to research, synthesize information, and identify emerging marketing trends with a creative mindset.

● Strong reading and comprehension skills in English.

BENEFITS

● Competitive income, ranging from 11.000.000 - 14..000.000 VND/month;

● 13th-month salary

● Professional training courses to improve management skills such as leadership, risk management, negotiation, design thinking, data analysis, etc;

● 12 days for paid annual leave, birthday leave and other leaves/public holidays in accordance with the Labor Law of Vietnam;

● Team building, company trip and monthly internal events;

● Social & health insurance according to the Labor Law of Vietnam.