1. Job description

Planning, Reporting, and Operational Supervision (30%)

• Develop monthly, quarterly, and annual marketing plans for the IFRS product line.
• Monitor and ensure the effective execution of planned activities.
• Coordinate with cross-functional teams (sales, academic, operations) to align marketing efforts.
• Track KPIs, evaluate campaign performance, and prepare periodic performance reports.
• Manage marketing budgets and resource allocation for the product.

Market Research & Strategic Marketing Proposal (30%)

• Conduct competitor analysis and monitor market trends in the IFRS training sector.
• Research target customer behaviors and learning needs (working professionals, finance &
  accounting personnel, etc.).
• Propose product positioning, pricing, and communication strategies tailored to each target
  segment.
• Collaborate with the strategic marketing team to refine the overall marketing direction for IFRS

programs.

Execution of Content, Events, and Partnerships (30%)

• Develop and execute content marketing plans, including blog posts, social media, and email
  campaigns.
• Coordinate and manage marketing events (workshops, webinars) to promote IFRS programs.
• Build and maintain strategic partnerships with universities, corporations, and industry experts.
• Support campaign ideation and creative briefing for media assets related to IFRS.
• Ensure all marketing materials align with brand guidelines and product positioning.

Training & Internal Enablement (10%)

• Provide training and guidance to new marketing team members or collaborators involved with the
  IFRS product.
• Share best practices and support knowledge transfer to ensure consistent team performance.

2. Qualifications

• Education: A degree in Marketing, Communications, Business Administration, or a related field
  is required. Candidates with significant experience in marketing and team management are
  encouraged to apply.
• Experience: At least 2 years of experience in marketing, with a proven track record of managing
  campaigns, projects, or teams.
• Marketing Expertise: In-depth understanding of marketing principles, including digital marketing
  and Inbound Marketing strategies.
• Leadership Skills: Strong ability to lead, coach, and inspire a team to achieve objectives while
  fostering collaboration and growth.
• Tech Savvy: Good at marketing tools and technologies, such as HubSpot, Google Analytics,
  ChatGPT, Gemini, Canva, and Data Studio. Experience using tools like ChatGPT and Hubspot
  for data analysis is a plus.
• Language Skills: Strong proficiency in English for communication and marketing materia

3. Benefits

• Monthly salary: 15,000,000 VND – 18,500,000 VND
• Fixed 13th-month salary + performance-based bonus
• Generous benefits package: birthday gifts, seniority bonus, holiday gifts (e.g., Women’s Day, International Children’s Day, Mid-Autumn Festival...)
• Annual company trip and team building events
• Special tuition discounts for employees enrolled in SAPP’s training programs
• Access to various training courses to improve both hard skills (professional knowledge) and soft skills (e.g., service mindset, emotional intelligence, leadership...)
• Use of modern working tools to simplify paperwork and optimize productivity
• A human-centered education environment with 90% Gen Z employees: dynamic, youthful, and open-minded
• Social & health insurance according to the Labor Law of Vietnam.